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Promotional Mix

by Tina S | Nov 28, 2009
Introduction to Marketing Promotional Mix
Promotional Mix consists of the specific mix of advertising, personal selling, sales promotion, public relations and direct marketing tools. A company uses to pursue its advertising and marketing objectives; also called marketing communications mix. Definition Specific combination of... »read more
Rating: 0 1 2 3 4 5 | Views: 2897 | Business

Problems Of Garments Industry In Bangladesh

by Tina S | Jan 22, 2010
The Ready Made Garments industry of Bangladesh has expanded dramatically over the last three decades.
  The history of the Readymade Garments Sector in Bangladesh is a fairly recent one. Nonetheless it is a rich and varied tale. The recent struggle to realize Workers' Rights adds an important episode to the story.  The RMG industry of Bangladesh has expanded dramatically over the... »read more
Rating: 0 1 2 3 4 5 | Views: 31529 | Business

History of Bottling of Coca-Cola

by Tina S | Dec 9, 2009
About Company The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Its world headquarters is based in Atlanta, Georgia. The company and its subsidiaries employ nearly 31,000 people around the world.... »read more
Rating: 0 1 2 3 4 5 | Views: 2385 | Business

Why Is Strategic Vision Important

by Tina S | Feb 2, 2010
Vision is a widely used term, but not well understood. Perhaps leaders don't understand what vision is, or why it is important. One strategic leader is quoted as saying, "I've come to believe that we need a vision to guide us, but I can't seem to get my hands on what 'vision' is. I've... »read more
Rating: 0 1 2 3 4 5 | Views: 7514 | Business

Steps In Marketing Research

by Tina S | Mar 20, 2010
The main steps in marketing research
 The Six Steps In Marketing Research While there are dozens of little steps along the path, each fits into one of the six steps in the marketing research process.  The main steps in marketing research are: Step 1. Identifying and defining your problem Step 2. Developing your... »read more
Rating: 0 1 2 3 4 5 | Views: 2201 | Business

Apple declares war on the entire PC industry

by Derek Thompson | Oct 22, 2009
Macs compete against Windows PCs, while Windows PCs compete against, well, Windows PCs
There is absolutely nothing coincidental about Apple launching new products today. The big product launch is Apple's first preemptive marketing strike against Microsoft, Windows 7 and the entire PC industry. It's a bold move exploiting a position of strength against an industry weakened by... »read more
Rating: 0 1 2 3 4 5 | Views: 2073 | Business

Barack Obama

by Tracy Pettigrue | Oct 26, 2009
Barack Hussein Obama was born Aug. 4, 1961, in Honolulu, Hawaii. His father, Barack Obama, Sr., was born of Luo ethnicity in Nyanza Province, Kenya. He grew up herding goats with his own father, who was a domestic servant to the British. Although reared among Muslims, Obama, Sr., became an... »read more
Rating: 0 1 2 3 4 5 | Views: 2473 | Business

Consumer-Goods Classification

by Tina S | Nov 25, 2009
Types of Consumer Goods
  A category of consumer goods consisting of items purchased quickly in necessity. Markets have traditionally classified products on the basis of characteristics: 1)    Durability, 2)    Tangibility 3)    Use (Consumer and Industrial).... »read more
Rating: 0 1 2 3 4 5 | Views: 24087 | Business

Economic Systems & Their Features

by Tina S | Nov 15, 2009
Briefly Discussed the Economic Systems and their Features
  Economic system: Organized way in which a state or nation allocates its resources and apportions goods and services in the national community. An economic system is comprised of the various processes of organizing and motivating labor, producing, distributing, and circulating of... »read more
Rating: 0 1 2 3 4 5 | Views: 13889 | Business

Just-In-Time (JIT) Inventory System

by Tina S | Jan 7, 2010
Just In Time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated costs.
 Just-in-time (JIT)  Just-in-time (JIT) is easy to grasp conceptually, everything happens just-in-time. For example consider my journey to work this morning, I could have left my house, just-in-time to catch a bus to the train station, just-in-time to catch the train, just-in-time... »read more
Rating: 0 1 2 3 4 5 | Views: 3731 | Business

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