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Steps In Marketing Research

by Tina S | Mar 20, 2010
The main steps in marketing research
 The Six Steps In Marketing Research While there are dozens of little steps along the path, each fits into one of the six steps in the marketing research process.  The main steps in marketing research are: Step 1. Identifying and defining your problem Step 2. Developing your... »read more
Rating: 0 1 2 3 4 5 | Views: 2310 | Business

The Elements of Brand

by Tina S | Jan 31, 2010
Brand: brand is a name, sign, symbol or combination of these used to identify a product and distinguish it from competitors’ offering. American Marketing Association: A brand is a name, term, sign, symbol or design or combination of them intended to identify the goods and services... »read more
Rating: 0 1 2 3 4 5 | Views: 5066 | Business

E-Commerce (electronic commerce or EC)

by Tina S | Nov 18, 2009
Ecommerce involves buying and selling of products or services through the Internet
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. Ecommerce is the best voted option for online selling considering the fact that it is a billion dollar industry with endless online store owners and online... »read more
Rating: 0 1 2 3 4 5 | Views: 2242 | Business

Peter Mandelson's rallying cry to Labour: this election is up for grabs

by Randy Trevor | Sep 29, 2009
Standing ovation after minister apologises for making enemies and urges party faithful to be fighters, not quitters
A demoralised Labour conference sprang into life as Lord Mandelson, once demonised by rank and file delegates, was given a standing ovation after urging his party to recover its fighting spirit and appetite for change. In his first conference speech since a startling return to the Labour... »read more
Rating: 3 Rating 1 Rating 2 Rating 3 4 5 | Views: 2122 | Business

Culture And Business Ethics

by Tina S | Dec 4, 2009
Although many ethical principles are universal, some are culturally bound. When this is the case, international businesses may be confronted with difficult ethical dilemmas.
Culture and Business ethics Many ethical principles are universally held across culture. For example, basic moral principles such as don’t kill or don’t steal apply everywhere, despite differences in local culture. Similarly, in all cultures it is regarded as unethical to... »read more
Rating: 0 1 2 3 4 5 | Views: 5538 | Business

Mercantilism Theory

by Tina S | Nov 24, 2009
The First Theoty of International Trade
  Mercantilism theory The first theory of international trade emerged in England in the 16th century. The principle of mercantilism was the gold and silver were the mainstays of national wealth and essential to vigorous commerce. Mercantilism was the main economic system in Europe... »read more
Rating: 0 1 2 3 4 5 | Views: 8609 | Business

Why Is Strategic Vision Important

by Tina S | Feb 2, 2010
Vision is a widely used term, but not well understood. Perhaps leaders don't understand what vision is, or why it is important. One strategic leader is quoted as saying, "I've come to believe that we need a vision to guide us, but I can't seem to get my hands on what 'vision' is. I've... »read more
Rating: 0 1 2 3 4 5 | Views: 8598 | Business

prolonger votre Batterie pour portable la vie

by tenone one | Aug 29, 2012
prolonger votre Batterie pour portable la vie
Accueil > Batterie pour > tecra r950 Batterie pour/Chargeur Batterie pour tecra r950 , tecra r950 Chargeur 48Wh Capacité: 10.8V Tension: li-ion Chimie: Black Couleur: 354g Poids:... »read more
Rating: 0 1 2 3 4 5 | Views: 3149 | Business

Classical Conditioning In Consumer Behavior

by Tina S | Nov 24, 2009
Ivan Pavlov's Experiment
  Two behavioral theories with great relevance to marketing are classical conditioning and instrumental conditioning. In every day speech, the word conditioning has come to mean a kind of “knee-jerk” (or automatic) response to a situation built up through repeated exposure.... »read more
Rating: 0 1 2 3 4 5 | Views: 21522 | Business

Know About Green Marketing

by Tina S | Mar 21, 2010
Challenge for marketers
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. According to the American Marketing... »read more
Rating: 0 1 2 3 4 5 | Views: 2965 | Business

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